Helium 10 vs Jungle Scout – which tool is better in terms of depth of Amazon tools and accuracy?
I have decided to test some of their similar features and tools. As a result, Helium 10 was better at providing in-depth data, while Jungle Scout edges in accuracy and affordability.
Keep reading till the end to find out which tool caters to your needs best. Don’t forget to check the verdict in every comparison section.
Helium 10 vs Jungle Scout: Quick Comparison
Before diving into the thorough comparison, check out the quick comparison table. It will give you an overall picture of what to expect with both tools.
| Feature | Helium 10 | Jungle Scout |
|---|---|---|
| Ease of Use | A steep learning curve, but highly customizable | Intuitive and user-friendly interface |
| Product Research | Advanced Black Box and Trendster tools | Efficient Product Database and Opportunity Finder |
| Keyword Research | Powerful Cerebro and Magnet tools | Extensive Keyword Scout |
| Listing Optimization | AI-powered Scribbles and Magnet | Streamlined Listing Builder with AI-Assist |
| PPC Management | Adtomic for advanced automation | Cobalt Ad Accelerator for larger operations |
| Browser Extensions | Highly capable Chrome extension | Basic Chrome extension |
| Accuracy | 76% accurate | 84% accurate |
| Pricing | $39/month to $279/month | $49/month to $129/month |
1. Ease of Use
Let’s get started with the user interface, which is the most crucial aspect of a comparison.
Helium 10
When you first log into Helium 10, you will be presented with a dashboard filled with various tools and metrics. The amount of information can feel a bit overwhelming at first.
However, when you explore the “Tools” section, where all the tools are categorized properly, it is easier to navigate every section.
From here, you will find all the tools Helium 10 has to offer. However, the number of tools and features can differ for free and low-tier subscribers (the image above shows all the tools from the Diamond plan).
Jungle Scout
In contrast, when you log into Jungle Scout, the dashboard will feel much more streamlined and intuitive.
The main tools are clearly labeled and easy to access. After scrolling down a bit, users can easily explore all the tools right from the dashboard. Or they can check the menu on the left to explore tools individually, categorized in a proper manner.
The workflow in Jungle Scout is very straightforward – you can simply enter some basic search criteria, and the tool provides me with a list of relevant products. The information is presented in a clean and organized manner, making it easy for me to assess each option.
Verdict: For ease of use, Jungle Scout has a clear advantage over Helium 10. What I like the most is Jungle Scout’s instant access to the tools and features, along with the insight dashboard of your Amazon account. Also, users can click on “Learn How” to check the quick tutorial video.
Helium 10, on the other hand, requires a steeper learning curve due to its more robust and customizable features. While this depth of functionality can be beneficial for experienced sellers, it can also be overwhelming for those new to Amazon research tools.
2. Product Research
Let’s say you are looking to find a new product to sell on Amazon. Then how are you going to find a decent product to sell? Helium 10 and Jungle Scout both offer a great tool selection to find great product opportunities.
Let’s take a look at the product research tools of both platforms.
Helium 10
For basic and advanced product research, Helium 10 offers various product research tools:
- Black Box: This tool helps sellers find potentially profitable products using precise filters and matching criteria.
- Xray: This tool works within its Chrome extension and lets you find and validate profitable products while browsing Amazon product pages.
- Trendster: Sellers can find seasonal and trending products to sell for a specific duration with this tool.
- Product Launchpad: This is a new addition to Helium 10 product research. This tool combines market research, competition, and AI analysis to validate and launch a new product on Amazon.
- My Lists: In this section, sellers can add a list of products and compare them side by side to validate the ultimate product for their own store.
The main tool for product research is the Black Box. As mentioned above, it requires sellers to fill up filters as per your requirements.
However, there are two filters: Simple and Advanced. New sellers with no prior knowledge of Amazon parameters can get started with the simple one.
Sellers who have a deep knowledge of Amazon presets can use the advanced filter.
Nonetheless, you will get results within your criteria and considerable key metrics that Amazon won’t show you.
The Black Box tool also provides me with detailed sales estimates, revenue projections, and competitive analysis for each product in the results. This level of granular data can help sellers make more informed decisions about which product to pursue.
Jungle Scout
Jungle Scout, on the other hand, offers five tools for product research:
- Product Database: With this tool, Amazon sellers can conduct product research using desired filters.
- Opportunity Finder: This one helps sellers select a niche and find a profitable product to sell at the same time. The Niche Score is the key metric in selecting a preferable niche.
- Product Tracker: Product Tracker helps you put a tab on competitors’ products. This allows you to always be informed of their pricing, listing, and keyword strategy.
- Browser Extension: The browser extension shows you real-time data of every listed product on Amazon. It eases the process of finding a product compared to using filters.
- Category Trends: Like Trendster, Jungle Scout’s Category Trends helps you find specific products with the highest sales during an occasion or trend. However, this tool is exclusively available for the Amazon US marketplace.
With Jungle Scout, you can begin your product research using the Product Database. While the filtering options are not as extensive as Helium 10’s Black Box, you can still search by category, price, and other key criteria.
One feature I particularly enjoy in Jungle Scout is the Opportunity Finder. This tool helps sellers identify lucrative product niches by providing a “Niche Score” based on factors like demand, competition, and profitability.
This gives a helpful starting point to narrow down product search for sellers.
Additionally, Jungle Scout’s Supplier Database allows sellers to see what products their competitors are sourcing, which can provide valuable insights into potential profitable opportunities.
Verdict: When it comes to product research, Helium 10’s Black Box tool offers a more advanced and customizable approach. The ability to apply a wide range of filters and access detailed sales data makes it a powerful tool for experienced sellers who want to thoroughly analyze potential products.
However, Jungle Scout’s Product Database and Opportunity Finder provide a more streamlined and user-friendly experience, especially for newer sellers. The Opportunity Finder, in particular, can be a valuable asset in identifying lucrative niches, and the Supplier Database adds an extra layer of competitive intelligence.
3. Keyword Research
As an Amazon seller, having a solid keyword research strategy is crucial for optimizing product listings and improving discoverability. Let’s see how Helium 10 and Jungle Scout stack up in this area.
Helium 10
Helium 10’s core product research tools are Magnet and Cerebro tool. Cerebro allows you to reverse-engineer the keyword strategies of your competitors by simply entering their ASIN numbers.
The tool then provides you with a comprehensive list of keywords used in their product listings, along with valuable data points like search volume and keyword distribution.
One of the standout features of Cerebro is its advanced filtering options. You can narrow down the keyword list by criteria like search volume, word count, and even keyword IQ score (a metric that helps prioritize the most valuable keywords).
Magnet does straightforward research for a seed keyword. You can simply enter a keyword or phrase to get a long list of relevant keywords that you can use in various places.
This feature is helpful for sellers who want to take the front seat on Amazon product pages by optimizing their listing with high search volume keywords.
Jungle Scout
Turning to Jungle Scout, Keyword Scout is their main keyword research tool. This feature allows you to conduct keyword research based on a seed keyword or by entering specific ASIN numbers.
That means you don’t have to juggle between different tools like Helium 10 because both features are included in this one tool.
The Keyword Scout provides you with a list of relevant keyword suggestions, along with data such as search volume, competition level, and a “Relevance score.” This score helps you identify keywords that have high search volume and relatively low competition, making them more valuable for your product listings.
Verdict: When it comes to keyword research, Helium 10’s Cerebro tool has a clear advantage over Jungle Scout’s Keyword Scout. The ability to reverse-engineer competitor keywords, combined with Cerebro’s advanced filtering options, gives Helium 10 users a more thorough and granular approach to keyword optimization.
4. Listing Optimization
When you have a product and keywords to stuff, what’s left? The listing creation. Both tools are highly capable of helping sellers create new listings and optimize their old ones.
Helium 10
Helium 10 has two primary listing optimization tools: Scribbles and Listing Builder.
You can start by using Helium 10’s Scribbles tool, which utilizes advanced AI to generate optimized titles, bullet points, and product descriptions for creating listings.
The tool analyzes top-performing listings in your product category and provides you with suggestions that incorporate relevant keywords and compelling copy.
The roles of Frankenstein, Cerebro, and Magnet add more value to this tool as they directly integrate with the tool to provide keywords, ensuring that your product page is fully optimized for search engines and customer search queries.
If you want to create a listing from scratch, you can use the Listing Builder tool. It helps you create conversion-focused listings by analyzing top-performing listings within your category and niche.
They have also added a unique feature for generating AI images for your listing that can save you hundreds of dollars you might spend on your product photography. However, this feature is in the beta phase, so be prepared for a better version.
Jungle Scout
On Jungle Scout, you will find the Listing Builder feature under the keywords section. This is an AI-driven listing creation tool that provides you with suggestions for your product title, bullet points, and description, helping you craft a super-optimized listing.
Unlike Helium 10’s listing builder tool, Jungle Scout’s AI assist actually generates product titles, descriptions, and bullet points using the saved keywords from Keyword Lists.
You will like the part where it analyzes and rates your listing after comparing it with your competitors.
This can be a major advantage for sellers who want to re-optimize their listing if they are not getting enough sales after having good products.
Verdict: I will give my two cents to Jungle Scout’s Listing Builder here. It not only follows simplicity but also assists sellers in creating new and updating old listings with its powerful AI tools.
However, for sellers who require a high degree of control and customization over their product listings, Helium 10 is the superior choice.
5. PPC Management Tools
Now, coming to the part where sellers pay to get sales on Amazon, which is called PPC advertising. The most frustrating part of PPC is when you don’t get the ROI you expected. That’s where PPC management tools can save you from disaster. Let’s see which tool excels at this.
Helium 10
Helium 10 has Adtomic, which is dedicated to managing Amazon advertising campaigns. It offers advanced automation features that help you optimize your PPC efforts.
One of the crucial features of Adtomic is its ability to automatically adjust bids, budgets, and targeting strategies based on key performance metrics. This data-driven approach allows you to maximize return on ad spend (ROAS) and ensure that your advertising efforts are both efficient and profitable.
Additionally, Adtomic’s integration with the broader Helium 10 platform provides me with a wealth of data and insights to inform PPC decision-making. You can simultaneously use Helium 10’s product research, keyword analysis, and listing optimization tools to create more effective ad campaigns.
It comes with a fixed monthly price of $199 (plus 2% of the monthly ad spend over $10). So, this is a great option for both new and advanced FBA sellers.
Jungle Scout
Jungle Scout recently added their PPC tool for Amazon sellers, which is way more powerful and advanced for Amazon sellers – it is called Jungle Scout Cobalt.
Cobalt Ad Accelerator offers advanced automation features similar to Helium 10’s Adtomic, allowing you to automatically adjust bids and budgets based on performance. The tool also provides customizable dayparting options, enabling you to precisely control ad spending based on customer behavior patterns.
Cobalt Ad Accelerator’s comprehensive reporting and analytics capabilities make it a better option for enterprises and bigger brands. Also, its monthly pricing can go up to $2,500 and that can be a bit expensive for new and intermediate sellers.
Verdict: When it comes to PPC management tools, both Helium 10’s Adtomic and Jungle Scout’s Cobalt Ad Accelerator offer robust features and automation capabilities. However, Helium 10’s Adtomic edges out Jungle Scout due to its simpler integration and affordability with the platform’s broader suite of tools and data.
6. Browser Extensions And Capabilities
Amazon browser extensions make things easier when everything can be done without going through the web tools. Both tools offer fully-fledged browser extensions for Amazon sellers. But there are a lot of dissimilarities. Let’s find out what.
Helium 10
Helium 10 offers a free browser extension that offers access to most of the tools with a few limitations.
With a single click, you can access a wealth of product data, including sales estimates, revenue projections, and competitor analysis.
The extension has multiple tools for search results and individual product pages.
You can use every tool for different purposes. This allows you to dive deep into strategic optimization without having to leave the Amazon environment.
Moreover, you can calculate monthly estimates and profits if you decide to get started with a product.
Jungle Scout
Jungle Scout also has a fully functional browser extension. But there are some things you need to know before installing:
- To access the extension’s features, you need to purchase a paid subscription
- It Only supports Chrome and Firefox browsers
- It doesn’t have separate tools for product/keyword research or profit calculation
After installing and logging into your Jungle Scout account through the extension, it shows basic metrics as Helium 10. After scanning the page, you will get a result like this.
The Jungle Scout extension feels more focused on surface-level product research, lacking the depth of features and customization options available in the Helium 10 extension.
However, for sellers who prioritize a streamlined and user-friendly experience, the Jungle Scout extension can still be a valuable tool.
Verdict: When it comes to browser extensions, Helium 10 comes out as the clear winner. The extension’s deep integration with the platform’s advanced tools, combined with its extensive data and customization capabilities, make it a more powerful and versatile resource for Amazon sellers.
Helium 10 vs Jungle Scout: Pricing Comparison
Now, let’s compare the main part of this tough battle – the pricing of both platforms. Both platforms offer three main plans to their users. But which one is more affordable to users? Let’s find out.
Helium 10
Helium 10’s pricing structure caters to a wide range of users, from the Starter plan for beginners to the extensive Diamond plan for more experienced sellers.
| Helium 10 Plans | Monthly Price | Annual Price |
|---|---|---|
| Starter | $39/month | $29/month |
| Platinum | $99/month | $79/month |
| Diamond | $279/month | $229/month |
All the tiers are categorized with monthly and annual subscriptions. Subscribing to the annual plan gives you a flat 25% discount to the sellers. Additionally, it offers a free plan with basic access to some of its tools.
However, the majority of advanced features are only available with the Diamond plan, which is $279 per month. It is obviously a little bit expensive for new and intermediate sellers wanting to explore its full suite.
The only benefit of subscribing to the lowest-tier plan is that you will get access to multiple learning resources like Freedom Ticket (worth $997) for free.
Jungle Scout
Jungle Scout also offers a straightforward pricing model with three main plans.
| Jungle Scout Plans | Monthly Price | Annual Price |
|---|---|---|
| Starter | $49/month | $29/month |
| Growth Accelerator | $79/month | $49/month |
| Brand Owner | $399/month | $399/month |
In compared to Helium 10, Jungle Scout’s pricing is much more affordable. All the plans offer advanced capabilities with each plan. Apart from that, the platform offers package plans for new sellers who want to learn about FBA and best-selling strategies while running their Amazon store.
Verdict: As you can see, Jungle Scout’s plans are much more affordable than Helium 10 subscriptions. However, it is also important to note that Helium 10 provides a free plan, whereas Jungle Scout doesn’t – not even a free trial.
What Customers Say About Helium 10 vs Jungle Scout?
Let’s check what customers say about both tools.
Helium 10 Reviews:
Helium 10 got mixed reviews on various software review platforms. While some praise it for its exceptional services, some criticize it for its poor customer service and refund policy.
Good: “I’ve been using Helium10 for a while, more than a year actually. It’s a bit too expensive (just my opinion) but on the other hand offers a lot. I was able to do the Amazon FBA course (I am still coming back to some lessons), find my 1st product thanks to the black box, and Magneto and Cerebro really helped me with my Amazon KDP.
The only advice I have for you is to be more selective with companies that are in your seller solutions hub ;)”
– Daruniek
Bad: “Asked for a refund WITHIN 7 DAYS as per their website, and they refuse to refund. I will make it my life’s work to ensure they never make another single dollar from this type of activity if I have to.”
– Misha Medveldev
Jungle Scout Reviews:
Jungle Scout, on the other hand, got an average of 4.5 stars across various software review platforms. Most of them praise the tool for its easy-to-use tools and great customer service.
Good: “We had to cancel our subscription as we’re closing our account, unfortunately forgetting to do so before the renewal period. The support team went above and beyond, reaching out to the billing team on our behalf. We’ve been fortunate to receive a partial refund as a result. While it’s not the full amount, we’re deeply appreciative that JungleScout showed understanding and provided some consideration. It’s already more than enough for us. Should we decide to launch a new business in the future and require JungleScout’s services again, we’ll have no hesitation in returning to them.”
– G.
Bad: “I signed up with jungle scout just over a month ago, One of the main functions is synching your inventory so you can easily list and send data with a click in my case that my inventory is not synching with amazon, I have opened a few tickets and keep chasing them up but the only answer I get is someone is working very hard to fix the issue . CLEARLY NOT WORKING HARD ENOUGH because its been over a month and nothing has been fixed . Very dissapointed.”
– Krishan Arora
Helium 10 vs Jungle Scout: Which Tool Is The Best Option For You?
Both Helium 10 and Jungle Scout are highly capable of taking your Amazon business to the next level. Let’s you want to choose either of the tools, here are some points you can consider while picking one of them:
Choose Helium 10 If:
- You are an experienced Amazon seller looking to leverage advanced data and automation features to take your business to the next level.
- You are willing to invest time in learning the platform’s robust capabilities to unlock its full potential.
- You require in-depth analytics, custom reporting, and highly granular data to make informed strategic decisions.
- You manage a large product portfolio or multiple Amazon accounts and need a centralized solution to streamline your operations.
Choose Jungle Scout If:
- You are a beginner Amazon seller or are new to the platform and are looking for an intuitive, user-friendly tool to get started.
- You have a smaller product catalog and require a more straightforward approach to product research, keyword optimization, and listing management.
- You have a tighter budget and are looking for a more affordable option to jumpstart your Amazon business.
- You value simplicity and ease of use over advanced customization and automation features.
Conclusion: Helium 10 Has More Capabilities, While Jungle Scout Focuses On Simplicity And Accuracy!
When it comes to providing an extensive toolkit and unmatched data to support the success of Amazon sellers, Helium 10 defeats Jungle Scout, hands down. While Helium 10’s sophisticated features, strong automation, and wealth of training materials make it the better option for seasoned and aspirational Amazon sellers, Jungle Scout’s user-friendly design and affordable cost make it a compelling alternative.
However, the choice between Helium 10 and Jungle Scout ultimately comes down to the individual needs and preferences of the Amazon seller. Newer sellers or those with limited budgets may find Jungle Scout’s user-friendly interface and more affordable pricing plans to be a better fit, while experienced sellers who require advanced features and customization options will likely gravitate towards Helium 10.
Regardless of which platform you choose, both Helium 10 and Jungle Scout offer robust tools and features that can significantly enhance your Amazon selling efforts. It’s important to carefully evaluate your specific needs, goals, and resources to determine the best fit for your business.
FAQs
Helium 10 offers a free version to its users. It also provides a free Chrome extension with limited access to its tools, while Jungle Scout does not have a free option.
Jungle Scout provides a 7-day refund policy to first-time purchasers.
Helium 10 has a dedicated mobile app for iOS and Android, allowing users to access its tools and features on the go. Jungle Scout, on the other hand, does not have a standalone mobile app, but its web-based platform is mobile-responsive.
Helium 10 has a more robust integration ecosystem, with the ability to connect to various third-party tools and platforms. Jungle Scout, while offering some integrations, is relatively more limited in this area.